Racer Resumes Can Open the Door to Sponsorship
Your Racing Accomplishments Get Their Attention. Your Value as a Marketing Partner Gives Them a Reason to Invest.
Racing is expensive. Between equipment, travel, entry fees and maintenance, the costs add up quickly. Sponsorship can help offset those expenses through product discounts, equipment support or financial contributions.
Getting sponsored takes more than sending companies a list of race results and asking for support. Sponsors want to know what’s in it for them.
Companies invest in racers who can help promote their products, reach potential customers, increase brand awareness and represent their business professionally. That’s where a well-crafted racer resume comes in.
It’s often your first opportunity to make an impression on a potential sponsor. A professional, single-page resume makes it easy for companies to quickly understand who you are, what you’ve accomplished, where you’re headed and why you could be a valuable addition to their marketing efforts.
Your resume should do more than tell your racing story. It should give sponsors a reason to become part of it.
I’ve reviewed hundreds of racer resumes throughout my career in the motorsports industry. I’ve seen what makes a resume stand out—and what causes racers to miss opportunities to communicate their value.
I help racers and teams present themselves professionally and build stronger relationships with sponsors. I’ll work with you to gather information about your racing career, accomplishments, goals and promotional opportunities. Then I’ll turn that information into a compelling, single-page resume that highlights your strengths and helps potential sponsors see the benefits of partnering with you.
You don’t have to be a championship-winning racer to bring value to a sponsor. You need to understand what you have to offer and communicate it effectively.
Resumes start at $175 for editing and design. You’ll receive a PDF as a final product.
I heard back from FLY Racing already. That one deal more than makes up for the cost of having you do the resume for me. For that, I am super thankful to you for all of your help.
Going After Large Sponsors?
If you have an established racing program and are approaching larger companies for significant sponsorship support, a more comprehensive sponsorship deck or proposal may be a better fit.
Unlike a single-page racer resume, a sponsorship deck provides room to present your racing program, audience reach, promotional opportunities and partnership benefits in greater detail.
Create Your Own Racer Resume
Download my guide on what to include in the racer resume so you can appeal to sponsors.
