Motorsports Event Tips
Collaboration with Fellow Clubs & Promoters
Training, Ideas & Discussion
Fuel for Thought virtual meetups offer motorsports event organizers, both experienced and new, a free resource to advance event operations and marketing efforts.
The Zoom meetings were started in 2023 to provide training on relevant topics for event organizers like yourself, followed by a collaborative discussion with other participants on the call.
The meetings bring together clubs and promoters from a variety of disciplines to learn and share information.
Agenda (in eastern time):
8:00pm: Welcome
8:05pm: Training
8:20pm: Open discussion
9:15pm: Goodbye until next time
Mark your calendars for:
- Jan 31, 2025 – Pro-Bono 1:1 strategy consults (up to four orgs)
- March 26, 2025 – Generating good PR from your charity donations
- May 28, 2025 – Processes and documents: Planning for the next leader
- July 30, 2025 – A look at the books: Potential savings & revenue opportunities
- Sept 24, 2025 – Getting over the post-event burnout
- Nov 26, 2025 – Preparing for the next year
*Topics subject to change
The meetings are free of charge and take place at 5 p.m. Pacific, 8 p.m. Eastern
Past Meeting Topics:
- Securing and working with volunteers
- Email marketing
- Streamlining event entry
- Sponsorship
- Marketing and operations check-up
- Banquet planning
“Fuel for thought has taught me how to be an all-around better promoter. I especially enjoyed the email marketing tips. Heather’s years of experience really shines through in her lead discussions.”
“Fuel for Thought is the best resource for motorsports event coordinators. The information helps take the guesswork out of marketing and operations. Using a few of Heather’s tips will help reduce the amount of time, money and personnel needed to run events.”
Need to catch up on trainings?
Trainings are free for those who attend the virtual meetup as it’s happening. If you missed out on a meeting, you can purchase a video and PDF of the training.
“Working with event organizers over the years, I found that many people involved in the organizations have a passion for riding or racing, but don’t have marketing expertise or don’t understand the business operations aspect.
There’s much more to hosting an event than just laying out trail, constructing a track or putting together a route sheet. Whether the organization is operating rides or races, it’s critical to have the right operations and marketing resources to succeed and have sustainability.
Being involved with numerous rides and races throughout my lifetime as a rider, a volunteer and a consultant behind the scenes, I understand the various components that go into hosting a motorsports event and offers support to organizers seeking to progress with the ever-changing event environment. I also assist in building a strong foundation for those who are new to hosting rides and races.”
– Heather Wilson, CEO of High Gear Success
