Marketing Your Dealership
If you’re a powersports dealer, you know how critical it is to have quality customer service and efficient operations in order to build long-term relationships with customers. A piece of your overall dealership strategy should also include marketing and events.
Growing up in a family that has owned a powersports dealership since 1977, and I’ve coordinated multiple event and marketing efforts throughout the years.
Events are a great way to draw potential customers into the dealership and keep current customers engaged.
Events do require a significant amount of planning and the expense can vary. Some powersports dealers host events for special occasions, quarterly or even monthly.
The event should:
- have a goal/strategy
- be well-organized
- employ a marketing plan
- make an impact/have a return on investment (ROI)
So, let’s work together to get your powersports dealership noticed and building valueable relationships with customers.
Services
- Marketing and communications
- Event operations strategy & support
- Event promotion
Schedule a consult to discuss available services for your dealership
Heather Wilson was a featured presenter at OPE Business Magazine’s 2023 OPE Dealer Forum in Dallas, Texas.
