MEET HEATHER
Hey! It’s so great to meet you virtually. I’m Heather Wilson Schiltz.
I’m a motorsports marketing and operations strategist. I consult with event organizers, racers and industry companies who want to get noticed, improve operations and increase revenue. I have 14+ years of professional experience in motorsports (and a lifetime of personal experience in the industry).
I serve clients who race ATVs, motorcycles, UTVs, snowmobiles and beyond, as well as supporting the organizations who host and promote rides and races.
I grew up immersed in motorcycling. I started riding at the age of 5 and haven’t looked back. I currently ride a KTM Freeride 250R dirtbike at family enduros and dual sports and a KTM 690 Enduro for adventure riding.
My dad, Wally, raced for the U.S. International Six Days Enduro (ISDE) team and has owned a motorcycle dealership in Ohio (Wheelsports) for 48 years. He’s where my passion for riding and promoting the sport came from.
FROM PASSION TO PROFESSION
I worked in public relations, marketing and operations roles at two industry-leading motorcycle associations (American Motorcyclist Association and Motorcycle Industry Council) for nearly a decade.
I launched my motorsports consulting business in 2021 and haven’t looked back! I love the clients I get to work with.
I’m also a chief motorcycle safety instructor/trainer for the state of Ohio and an MSF Dirtbike School coach.
In 2023, I was honored to be selected as a recipient of Powersports Business’ 40 Under 40 Award.
I understand a variety of industry perspectives:
-riders/racers
-dealerships
-event organizers/clubs
-trade associations
-manufacturers
-aftermarket companies
-media/publications
I earned a Bachelor of Science in Journalism from Ohio University, with specializations in public relations and marketing, as well as a minor in organizational communications.
I’m determined to elevate brand recognition, improve operations and increase revenue for you and your organization.
Dogs, Community & Motorsports
If you don’t know me yet, it won’t take you long to discover that I am not only obsessed with motorsports, but also with my two very spoiled golden retrievers and making a positive impact in the community.
When I’m not riding motorcycles or hanging out with my husband and our dogs, I’m volunteering my time for causes I care about: visiting local nursing homes with my therapy dog, giving back to the 4-H program and mentoring college students at Ohio University.
High Gear Consulting LLC DBA High Gear Success is a motorsports marketing and operations agency that works with event organizers, racers and industry companies to elevate brand recognition, improve operations and increase revenue. Headquartered in Pataskala, Ohio, the firm focuses on strategic communications, audience and partner engagement, and event operations. Founded by Heather Wilson Schiltz, the firm draws on her lifelong industry experience and relationship-driven, results-oriented approach.
