Showcasing Outdoor Adventures and the Rugged Machines that Make it Possible
From Scott Newby, Communications Manager for Yamaha’s ATV and Side-by-Side division, joins host Heather Wilson Schiltz to talk about what it takes to authentically share a brand’s story on a farm, in the field, or on the trail.
From the “Realize Your Adventure” campaign to the long-running Outdoor Access Initiative, Scott shares how Yamaha highlights outdoor recreation and advocates for responsible land use across the country. Plus, he gets back to his racing roots and discusses competing on a Yamaha Grizzly at the Snowshoe GNCC.
🎧 What You’ll Hear:
• How Scott’s outdoor lifestyle has supported his communications role at Yamaha
• Yamaha SMASH: blending hunting, target shooting, and machine performance into one wild off-road experience
• Bringing rider/driver stories to life through the “Realize Your Adventure” campaign
• Why Yamaha invests in the Outdoor Access Initiative and how it’s making an impact for more than just motorsports users
• Scott’s GNCC racing experiences and why he keeps going back
• How the Destination Yamaha program connects riders/drivers with rental machines across the country.
📲 Follow Scott Newby on Instagram
🌐 Learn more:
• Yamaha Motorsports
• Yamaha Outdoor Access Initiative
🔔 Subscribe for more stories and strategies from inside the motorsports world
“The best thing that I appreciate about Yamaha, and even just what I do, is that everything that we say and we speak to, we’re genuine. We’re authentic. I’m not making up the fact that I like to ride motorcycles and ATVs and drive side-by-sides. Or that I enjoy the outdoors, whether it’s hunting and fishing and everything in between.
I think that everyone, here internally at Yamaha, we’re that same exact way — to where we all have a passion for what it is that we do. So yeah, that wholeheartedly comes into all the products that we make — the Yamaha genuine accessories and everything in between.
It conveys better, in my opinion at least, when we’re going out there on those hunts or on the media rides and everything and we’re all just having a good time and enjoying the vehicles and being able to actually practice what we preach. And show, yes, all these things that we say when it comes to our vehicles being durable or reliable, so on and so forth, they can see it firsthand too.”
-Scott Newby, Yamaha ATV & SxS Communications Manager
