Relationships, Support & Sales
Chase Bailey, an independent sales rep in the powersports industry, shares how racing dirtbikes as a kid led him into dealership work, where he learned the value of relationships, product knowledge and connecting with customers. In this episode, host Heather Wilson Schiltz chats with Chase about the role of independent sales reps, how the Powersports Rep Association helps open doors in the industry, and what it takes to represent multiple brands while supporting dealerships in a meaningful way.
From dealer-direct sales and merchandising advice to social media, customer experience and the realities of working on commission, this conversation gives listeners a behind-the-scenes look at an often unspoken part of the powersports business.
π§ What Youβll Hear:
β’ Lessons learned from working in dealership parts departments
β’ What an independent sales rep does and how the role differs from working for one brand
β’ How the Powersports Rep Association helps individuals break into the professional side of the industry
β’ Why relationships and communication matter so much in sales
β’ Tips dealerships can use to better sell parts, accessories and apparel
β’ Why product knowledge, merchandising and social media can make a big difference
β’ Chaseβs advice for anyone wanting to build a career in powersports
π²Β Connect with Chase Bailey onΒ Instagram
πΒ Learn more about the PRA atΒ PowersportsRepAssociation.org
π Subscribe for more stories and strategies from inside the motorsports world
“I don’t wanna go in there and, you know, they spend twenty-five hundred dollars worth of of their money in the product, but it’s just sitting there three months later and it’s not doing anything. So, I don’t wanna be that guy that, you know, just sells stuff and then ‘Alright, see you later guys.’ So no, I always wanna try to make sure that I have a good relationship. I try to check in with them, my dealers, at least it at least once a week — whether it be a phone call, email or something. It’s hard to get by to all but I at least try to have some sort of contact. See what’s going on, see what’s selling, see if they need help, restock, just stuff like that.”
-Chase Bailey, Independent Sales Rep
