The Episode You Won’t Want to Skip
This episode with Adam McGill gets real. Host Heather Wilson Schiltz sits down with one of ATV racing’s most recognizable personalities to talk about how he built his 20-plus-year professional career from faxing resumes to landing lifetime contracts with sponsors and why fan relationships and youth riders matter so much to him.
Adam opens up about his most meaningful win with his dad by his side, the heart behind Vintage for Vets and his military support, and what he has up his sleeve for the 2026 GNCC season.
🎧 What You’ll Hear:
• Adam’s perspective on building decades-long brand relationships with sponsors
• How his fan-first mindset and youth outreach have kept him in the sport longer than performance alone
• The emotional backstory of one his favorite trophies: a custom guitar gifted by families
• The origins of the McGill Mafia and what “family” really means under the tent
• How his mom accidentally inspired the “Gator” nickname and why it fits his racing style and personality
• Why supporting veterans through events like Vintage for Vets has become a core part of his purpose
• The powerful story behind his most meaningful win with his dad
• A HUGE announcement that you’ll have to tune in for
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🌐 Shop apparel and accessories at ShopMcGill521.com
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“The fan relationship, to me, I feel has kept me in the sport so much longer than my performance side has. I remember talking with a family in Indiana — the Myers family. He goes, ‘Adam, you need to get more involved with the youth. You need to be at the starts. You need to do this.’
I was still involved with kids, but I was very — I wouldn’t say choosey because it sounds bad — but if I knew you, I migrated to you, right?
But I said, you know what? Hell with it. Not the word I would use, but hell with it. I’m already there. Let’s try it. So I started doing it. And then it started to become one of the things where they would then expect it.
I had a family come to me and they said, they said, ‘Adam, you know what our son told us?’ They’re like, he said, ‘Me and Adam McGill are buds because he comes to my start and he gives me a fist bump every start.’ So, at that point, now I’m accountable.”
-Adam McGill, GNCC XC1 ATV Racer
