Fuel for Thought focuses on marketing strategy, operations and long-term event sustainability
As rising operating costs and increasing marketing demands continue to pressure motorsports event organizers, High Gear Success is bringing back its Fuel for Thought virtual series for a fourth year.
Launched in 2023 as a free resource for race promoters nationwide, Fuel for Thought offers collaborative Zoom-based meetings focused on marketing strategy, operations and long-term event sustainability. The sessions are produced and led by Heather Wilson Schiltz, CEO of High Gear Success.
“Fuel for Thought was developed in 2023 to help motorsports event organizers build upon their skills and develop a supportive community. Whether they are just starting out or have been hosting events for decades, there is always something to be learned and shared. It’s been incredible to witness the connections made within this community turn into collaboration or cross-promotion between organizers. Events thrive when people have good intentions and are willing to work together.”
