Fuel for Thought Meetings Offer Free Resource for Motorsports Event Organizers
High Gear Success, established in 2021 by Heather Wilson, helps motorsports businesses, event organizers and racers promote themselves and increase revenue. The Fuel for Thought virtual meetings offer Motorsports event organizers, both experienced and new, a free resource to advance their event operations and marketing efforts.
Wilson started hosting bi-monthly Zoom meetings in 2023 to provide training on relevant topics for event organizers, followed by a collaborative discussion with other participants on the call. The Fuel for Thought virtual meetings bring together clubs and promoters from a variety of disciplines to learn and share information.
The meetings are free of charge and take place at 5 p.m. PT, 8 p.m. ET. To learn more details and to sign up for the meeting, visit the Fuel For Thought website.
“Working with event organizers over the years, I found that many people involved in the organizations have a passion for riding or racing, but don’t have marketing expertise or don’t understand the business operations aspect. There’s much more to hosting an event than just laying out trail, constructing a track or putting together a route sheet. Whether the organization is operating rides or races, it’s critical to have the right operations and marketing resources to succeed and have sustainability.”
