Engaging Consumers to Purchase a Variety of Motorsports Products
Clint and myself are joined by Kevin Bailey, Marketing Manager at Race Winning Brands. Kevin discusses his background and involvement with local racing groups, as well as some of the technical aspects of piston engineering and advantages of Rekluse clutches.
“What are some of your favorite projects to work on as far as marketing? Did you have to learn a ton of technical stuff about all these products in order to be able to market them?”
Heather Wilson – Co-Host
“I’ve always been a fairly technical guy. I’ve always kind of worked on my own stuff to a certain extent, but there was. There was a ton to learn. I learned a lot about how much actually goes into piston engineering and manufacturing. It’s not just a circular piece of metal like it looks like from the outside. It’s a deep dive for sure. I mean, pistons actually aren’t even round. They have a very specific cam and barrel profile.
I considered myself, you know, knowledgeable at like a DIY garage mechanic level, but there was definitely a ton to learn, and I’m still learning stuff every day. I learned a lot on the clutch side as well, with Rekluse. It’s an impressive, impressive amount and a lot that goes into the design and stuff in the clutch side of things, too.”
Kevin Bailey – Marketing Manager at Race Winning Brands
